Saturday, January 24, 2015

Hi Class, Lo Fi, and No Kidding

These two talented motion designers teamed up and seem to be really hot right now! Julien Vallée and Eve Duhamel, based out of Montreal, have a studio named Vallée Duhamel.

Their slogan is:
HI CLASS, LO FI, AND NO KIDDING
which I think is brilliant; it truly describes their work and is memorable and catchy.

That's what they do. According to this brand new (January 12, 2015) article by Emily Potts that I found on the Eyes on AIGA website about these emerging designers, Vallée and Duhamel "continually surprise and delight their clients (and their clients’ customers), by creating complex narratives that marry lo-fi, hand-rigged objects with high-end production techniques. The results are often mind-boggling and leave the viewer to wondering, “How’d they do that?” Their video and animation work for clients like Reebok, Hermès, MTV, Coca-Cola, and The New York Times Magazine, as well as a smattering of niche design publications and events, has garnered awards from Adweek, Communication Arts, and Applied Arts, among others. And Vallée, who’s also a Young Guns winner, has already had his monograph Rock, Paper, Scissors, the Work of Julien Vallée published by Gestalten."

I absolutely love this video, and I've checked out some of their work. It is truly brilliant! I'll probably be posting more of their work on this blog.

The video was an introduction of this partnership to the world several years ago, and while they actually have a great working relationship they thought it would be funny to do the unexpected and...well, watch the video. And, read the rest of the article and check out some of their other work. You'll be impressed and entertained! (To see the video, go to the article and scroll down a bit.)







Monday, January 19, 2015

Megapix Channel Air Package Design by Beeld

Looking through some of the links posted on Delicious, I checked out quite a few motion design examples. One site, motionspire.com, had a lot of really interesting and amazing examples. I chose a short video (only 15 seconds) by a design agency called Beeld Company in Brazil. Here is a link to their website: http://www.beeldmotion.com/

I saw that they have won a number of awards for their motion design. This short video, a "refresh" for Megapix channel's on air package design, won a bronze medal from PromaxBDA for Channel Identity.

From Beeld's website: "We teamed up with Megapix to develop the first update to the channel's on air package design since it's launch in 2008. The main goal was to reinvigorate it's visual identity widely recognized by the green hue and cube shaped elements."

It's super high-tech. I love how quickly it moves, how it's fun to watch over and over again, the high def quality, the different scenes, and the morphing, colors, and sounds. The 3D shape in the company's logo is used as the shape that morphs into other things and then back several times. Really cool, but I suppose this type of thing has been done a lot in this field. Still, I think it's pretty amazing.

Below are a few screen shots, and here is the link to the video: http://motionspire.com/video/pix-id-c/600/. I think I have these in the right order! It's hard to imagine how much time went into creating this 15-second video! Intriguing!












             http://motionspire.com/