Helping the Impoverished through Motion Design

This video from March 2012 is a motion graphic which briefly describes the Build A City project. I was impressed by the animation which is really well done but to me doesn't detract from the video's message. The colors are eye-catching, pleasant, and positive without being annoyingly "cheery," which perhaps wouldn't be quite appropriate. Each element flows effortlessly into the next, and the use of morphing, pacing, and a variety of transitions really holds your attention. The narration is also well done. It's great to see motion design being put to use for something really important—making positive changes in the world. And check out the logo—I think it's really cool! Please watch the video: Build A City video

You can also check out the organization's website if you are interested in the content: Build A City website.

Source: I found this just browsing around YouTube.

THE ENERGY DRINK FOR YOUR FEET

This 30 second Reebok animated ad, found on motionspire.com is really fun to watch. It's an ad for Reebok ZigTech shoes—yet another new kind of technology for athletic shoes! I think it's an effective ad! The motion holds your attention, moves and stimulates your eyes, and so many different things happen with just a bright orange line against a black background; the line turns into different things so quickly! It's a depiction of football player Chad Ochocinco who appears in person at the very end. It begins with the large wavy line that you see on the side of the sole. The tagline is "the energy drink for your feet," and that point is well made with the imagery in the animation. I wonder how long it took to make this animation! It seems pretty complex. Check it out! The morphing is really cool!

REEBOK AD


Screenshots are interesting because of what you miss when watching the video due to its fast pace.

Jessica Hische's work is EVERYWHERE!

Since my mentor for my graphic design III class is Jessica Hische (I want to hang out with her! She's amazing!), I decided to post a little video I found that animates three of her Penguin Drop Caps.

LINK to the video.

I think it makes complete and total sense to animate this kind of art/lettering! It's so beautiful in its finished form, why not make it a beautiful animation? The music chosen for the video is perfect. It's "old timey" music, I guess you would say, and it's somehow fitting for the construction and deconstruction of these letters. It's so fun to watch, and it's really short. Give it a look!

Source: Motionspire.com, found on Delicious.com (Paul's motion design bookmarked sites).

Miximal by Yatatoy—A Simple App for Kids

I came across a great website called motionographer and spent a lot of time looking at many kinds of videos posted there. The site strives to be a source of inspiration for animators, filmmakers, and designers. They share outstanding work from studios, freelancers, and students, and it's an all-volunteer organization that is run by professional designers, artists, and directors—just because they love doing it. Check out the site—you might just find some great inspiration.

I found this little gem of an animation that is a preview of an app for kids. It's called Miximal created by a company called Yatatoy (launched by designer/director Lucas Zanotto), a studio devoted to creating “safe digital toys and educational apps.”

“The apps have the same whimsical spirit and charming animation style for which Zanotto is known.”

I love this type of game itself, and the creatures and animation are absolutely adorably fun with lots of kid-appeal (and even grown-up kid-appeal)! I would love to be able to create this kind of animation. It's simple, but I'm sure it wasn't simple to create. I love the colors, the different types of movements, and the music. Really charming. Don't just look at the screenshots below—go watch the video. It's short and so fun!!!

http://motionographer.com/2014/03/27/lucas-zanotto-launches-yatatoy/

From Yatatoy's website:

http://www.yatatoy.com/#/miximal

"Kids! Mix animals, mix syllables.
Parents! Over 1000 unique combinations,
filled with handcrafted animations and sounds."

WHAT IS YATATOY?

YATATOY makes high quality simple apps for kids.
The project was started by Lucas Zanotto in 2012.

TEAM

• Lucas Zanotto Concept, Design, Animation – Helsinki
• Ulrich Troyer Sound Design – Vienna
• Niels Hoffmann Software Development – Berlin