THE ENERGY DRINK FOR YOUR FEET

This 30 second Reebok animated ad, found on motionspire.com is really fun to watch. It's an ad for Reebok ZigTech shoes—yet another new kind of technology for athletic shoes! I think it's an effective ad! The motion holds your attention, moves and stimulates your eyes, and so many different things happen with just a bright orange line against a black background; the line turns into different things so quickly! It's a depiction of football player Chad Ochocinco who appears in person at the very end. It begins with the large wavy line that you see on the side of the sole. The tagline is "the energy drink for your feet," and that point is well made with the imagery in the animation. I wonder how long it took to make this animation! It seems pretty complex. Check it out! The morphing is really cool!

REEBOK AD


Screenshots are interesting because of what you miss when watching the video due to its fast pace.