Thursday, March 26, 2015

THE FITZROY TITLE SEQUENCE

Title sequences—well, good ones—are so fun to watch! While I have not ever seen The Fitzroy, I did come across its title sequence (found on The Art of the Title website) which won two awards at SXSW, 2015: Special Jury Recognition/Prize for Excellence in Title Design, and the Audience Award for Excellence in Title Design. It is well-deserving of these awards, in my opinion.

THE FITZROY TITLE SEQUENCE

It's very entertaining and clever, and it has a great deal of movement from scene to scene which actually directs you to both the mini-vignette and the credit being shown. The bright colors and music are great and fit what the story seems to be about. And, I love the characters. Also, the type is just right for this. You can really tell that so much work went into creating this! Very creative and technologically beautiful! I'm intrigued now. :)

From Vimeo: "The Fitzroy - a submarine hotel is the last resort for a traditional holiday seaside holiday in an alternative post-apocalyptic 1950s Britain - is set on a course of destruction when Bernard, the hapless bellboy, falls in love with a murderous guest. To find out more visit thefitzroy.com, twitter: @the_fitzroy. Designed by Chris Tozer and Marko Anstice. Music by Green Rock River Band. Sound Design by Dave Gritzman."

Here are some screenshots but please do watch the footage!







 
 



No comments:

Post a Comment